Heritage Commodified – tangible and intangible values vs global commercialisation / Monika Bogdanowska // W: World Heritage and Disaster : Knowledge, Culture and Representation : Le Vie dei Mercanti_XV ... więcej

Heritage Commodified – tangible and intangible values vs global commercialisation / Monika Bogdanowska // W: World Heritage and Disaster : Knowledge, Culture and Representation : Le Vie dei Mercanti_XV International Forum [Dokument elektroniczny] / Carmine Gambardella ; ed. Ciro Ferrandes. – Napoli : La scuola di Pitagora, 2017. – Dysk optyczny CD. – (Fabbrica della Conoscenza, ISSN 2464-9678 ; 71). – S. [13-20] : fot. – Bibliogr. 18 poz., Abstr. – Abstr. ref. w drukowanej książce z mat. konf., s. 15. – Mat. konf.: XV International Forum World Heritage and Disaster, Naples, Capri, 15-17.06.2017. – ISBN 978-88-6542-582-4

John Ruskin was perhaps the first to discover the value of travelling (and thus resultant personal recognition) as an activity which helps to sustain historical sites. Over the past two hundred years, ... więcej

John Ruskin was perhaps the first to discover the value of travelling (and thus resultant personal recognition) as an activity which helps to sustain historical sites. Over the past two hundred years, travelling patterns have changed along with tourists, whose inducements to visit have also changed. The concept of heritage which has emerged following the damage resulting from WWII is much more complex than that which applies to a single monument or historic site. It seems that one of the turning points was the concept of identifying outstanding universal value in 1975, which allows monuments to be enrolled in the World Heritage List by UNESCO. Commercialisation of heritage, along with the tourism which followed and the accompanying evolution of protection measures, has brought about the critical danger of aggressive uncontrolled development by the tourism industry in response. We face gradual loss of the authenticity of heritage, which seems to be being overwhelmed by commerce. Around historical sites, these processes have caused precarious social problems due to transmutation of historical habitats into tourist traps. It seems that we have reached the period of final opportunity to combat the negative impact of heritage commodification if we are going to be able to address these problems meaningfully. This paper discusses the issues with the help of case studies of famous “destinations”, e.g. Venice, Cracow, Stonehenge and others.