Yellow color in European architecture and the built environment: traditions and contemporary applications / Justyna Tarajko-Kowalska // W: The International Scientific Conference of the Color Society of ... więcej

Yellow color in European architecture and the built environment: traditions and contemporary applications / Justyna Tarajko-Kowalska // W: The International Scientific Conference of the Color Society of Russia, Smolensk, December 1-5, 2020 : selected papers = Meždunarodnaâ naučnaâ konferenciâ Rossijskogo obŝestva cveta, Smolensk, 1-5 dekabrâ 2020 goda : sbornik statej [Dokument elektroniczny] / eds. Yulia A. Griber, Verena M. Schindler ; Smolensk State University [et al.]. – Smolensk : Smolensk State University Press, 2021. – S. 319-324 : fot. – Tryb dostępu: http://color-lab.org/files/283/bop_rucolor2020_with0.pdf. – Bibliogr. s. 324, Abstr.. – ISBN 978-5-88018-660-0

This paper aims to summarize the most important facts concerning the use of the yellow color in architecture and the built environment, considering its symbolic, functional, and decorative aspects, with ... więcej

This paper aims to summarize the most important facts concerning the use of the yellow color in architecture and the built environment, considering its symbolic, functional, and decorative aspects, with particular emphasis on Europe. To understand the diverse impact of yellow in space, its rich semantic layers, and various issues of preferences, two main research questions were formulated:
1) Does the ambivalence of yellow in European culture affect its present use in architecture?
2)What functions has yellow hue performed in architecture over the years? The research paper is divided into two main sections. The first part is dedicated to yellow in traditional architecture, while the second deals with its use in the contemporary built environment. The results conclude that although over the centuries the rationale and ways for using yellow in architecture were diverse, it was always present in many varieties, due to its positive connotations with sun, light, gold, and popularity of ochre pigments. Overcoming the role of visual stigma of some socially marginalized people, yellow could signify loyalty to governmental power and later became a kind of a symbol of social status e.g. in the Habsburg Dynasty. In contemporary built environments, yellow plays an important role in the city visual communication system and corporate identity. It is also the common color of mailboxes, taxis and tramways. Thanks to new materials and technologies yellow as a visual attractor appears at a large scale both in buildings and public spaces, being modern and an intriguing color in architecture.