Zakopane Culture Park, Poland: the preservation of heritage values versus contemporary functionality / Ewa Stachura, Marta Mantyka // W: Proceedings of the 19th General Assembly of the International Experts ... więcej

Zakopane Culture Park, Poland: the preservation of heritage values versus contemporary functionality / Ewa Stachura, Marta Mantyka // W: Proceedings of the 19th General Assembly of the International Experts of the Fondazione Romualdo Del Bianco. – Florence : Fondazione Romualdo Del Bianco : International Institute Life Beyond Tourism, 2017. – S. 234-242 : fot., rys., wykr. – Bibliogr. s. 241-242, Abstr. – Mat. konf.: 19th General Assembly...: "Smart Travel, Smart Architecture, Heritage and its Enjoyment for Dialogue", Florence, 11-13.03.2017. – ISBN 978-88-404-7430-4

Romanticism and fascination with the mountains opened Zakopane to tourism with its rugged beauty, folk art and vernacular architecture. High-density diverse development took place in the most important ... więcej

Romanticism and fascination with the mountains opened Zakopane to tourism with its rugged beauty, folk art and vernacular architecture. High-density diverse development took place in the most important heritage street – Krupówki. The function of this street is now commercial with building facades covered with advertisements that now disfigure the streetscape. Thanks to a local authority initiative in July 2016, Krupówki Street is protected with the status of a Culture Park. Strict rules of visual communication are in place. Although the rebranding of Krupówki Street now better reflects past cultural values, many locals and business owners believe the new regulations for the visual identity limit their incomes. The aim of this paper then is to identify the essence of this conflict and propose a possible solution. For this reason, Krupówki street users were surveyed in June 2016 just prior to the start of the new identity system. The results will be reported and analysed to help develop and understanding how to preserve heritage values and simultaneously improve the quality Zakopane’s urban heritage space.